Trylo · Brand Reference
When to use each tone
Every template ships with four tones. Picking the right one keeps the feed feeling intentional instead of random. Here's the quick logic — match the tone to the job of the post, not your mood that day.
- Class promos
- Most photo posts
- Testimonials
- Anything default
- Brand moments
- "Try something new"
- Announcements
- Pinned posts
- Evening events
- Rich photography
- Quote overlays
- Premium feel
- Outdoor classes
- Seasonal / spring
- Wellness themes
- Variety in the grid
Keeping the feed cohesive
Do
Lead with Cream as your base. Aim for roughly 6 in 10 posts in Cream or Ink so the bolder tones land harder when they appear.
Avoid
Three Clay posts in a row. Two strong terracotta blocks side-by-side in the grid fight each other — space them out with a Cream or photo post between.
Do
Use the Feed Previewer before posting. Drop your next 3–6 exports in and check the tones balance across the visible grid.
Avoid
Switching the accent color. Clay terracotta is the through-line that ties every tone together — let the background change, not the accent.